TV advertising re-imagined

Global Leader in Efficient Content Integration

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 About Us

Global Leader in Efficient Content Integration

Operating on

5 continents

Seen every day by audiences of

over 2 billion

Firmly established in the fastest growing

advertising economies

Over 300 professionals

employed globally

Fully audited by the international

measurement and ratings agencies

Digital Brand Integration (DBI)

DBI is often referred to as “Native Advertising” or “Embedded Marketing”. In a nutshell the advertising does not interrupt the users’ viewing enjoyment. In certain markets, it is also called as “In Content Advertising (ICA)”.

No more working with script-writers and set designers months ahead of airings. Whisper Media can digitally embed an advertiser days before an airing.

Digital Brand Integration (DBI)

DBI is often referred to as “Native Advertising” or “Embedded Marketing”. In a nutshell the advertising does not interrupt the users’ viewing enjoyment. In certain markets, it is also called as “In Content Advertising (ICA)”.

Using enterprise grade systems, world-class professionals and a highly bespoke workflow, Whisper Media routinely delivers dozens of embeds a day globally.

Digital Brand Integration (DBI)

DBI is often referred to as “Native Advertising” or “Embedded Marketing”. In a nutshell the advertising does not interrupt the users’ viewing enjoyment. In certain markets, it is also called as “In Content Advertising (ICA)”.

If it isn’t perfect, it can’t air! What’s more, with zero production fees and options for client approvals on every scene, brand integrity and corporate identity are always protected on every exposure.

Measurement

Independent measurement of every campaign is at the heart of Whisper Media’s offering. We never mark our own homework and let the results speak for themselves.

Program ratings are always higher than break-time ratings. And when the programs have reruns or digital platform playouts, the financial efficiency is amplified considerably.

Measurement

Independent measurement of every campaign is at the heart of Whisper Media’s offering. We never mark our own homework and let the results speak for themselves.

Using eye tracking and audience interviews by independent measurement companies, campaign effectiveness can be proven and even compared to control groups not exposed to DBI.

Measurement

Independent measurement of every campaign is at the heart of Whisper Media’s offering. We never mark our own homework and let the results speak for themselves.

DBI is not just used for brand-building, but can be used in call-to-action campaigns. Research always includes message recall and propensity to purchase / learn more.

DBI Enhancements

DBI is at the heart of our service offering. However, we have a number of exciting product innovations that take DBI to the next level.

Using audio watermarking, a companion application running on a second screen can be synchronized with the brand as it appears on TV. This could be used for editorial amplification or a call-to-action campaign.

DBI Enhancements

DBI is at the heart of our service offering. However, we have a number of exciting product innovations that take DBI to the next level.

As more video is consumed on small devices such as mobiles and tablets, these devices are able to support user on-screen interaction for call-to-action advertising campaigns.

DBI Enhancements

DBI is at the heart of our service offering. However, we have a number of exciting product innovations that take DBI to the next level.

Whisper Media has enhanced traditional production techniques by combining virtual green-screen studios and gaming engines. This allows any location to be brought to the talent, rather than the talent being taken to a location. Then, using real time compositing tools the final video can be seen with no post production compositing required.

Whisper Targeted Advertising

Whisper Media is able to use national broadcast platforms for highly targeted advertising.

Whisper Media is able to geo-fence with different adverts for different audiences in the same program. Regional advertisers can now use national broadcast signals with minimal wastage. 

Whisper Targeted Advertising

Whisper Media is able to use national broadcast platforms for highly targeted advertising.

Over the Top (OTT) streamed services have the capability of highly personalized advertising. Whisper Media is able to integrate to ad-servers offering different embedded adverts down to an individual viewer.

Our Global Partners