Whisper Film &
Series
Movies are the most popular form of entertainment in India, next to cricket. Brands are constantly looking for opportunities to associate with films and have historically managed to do so in the pre-production phase, which allows them to integrate their product into the shoot itself. The problem, however, is that the lifecycle of film is so long that brands often don’t have much control or visibility over the final output. There is a deep desire to invest but a serious lack of consistency which is why most brands consider their associations with movies as one-off spends.
We have cracked the process to seamlessly integrate brands into films and series, ensuring organic and authentic brand visibility while helping producers efficiently monetize their content.
Our workflow focuses on the post-production phase of the film – we scan the edit for potential opportunities where we can leverage our technology, thereby creating consistent and guaranteed opportunities to monetize content. We do not interfere in the creative process of filmmaking, ensure to find the perfect brand fit contextually, and deliver on the promise to our brands by handling the final integration in-house. Our product allows brands to invest in movies at a time when there is enough buzz around the film for them to truly evaluate the potential, and when they have better visibility over their budgets.
Whisper World entered
the world of cinema
In 2023, Whisper World entered the world of cinema through Indian mega-blockbuster Jawan. We have subsequently worked on several big-ticket films and have also forayed into film and series produced for OTT platforms, as well as regional films and vernacular content – a great way for brands to tap into mainstream content on local levels.
Some Of
Our Work
Jawan x Asian Paints
Dunki x BKT Tires
Fighter x Asian Paints
Ekda Yeun Tar Bagha x Marico