Virtual Production
(MRF SA)
M R Factory, based in Madrid, is Europe’s leading virtual production company, specializing in delivering 100% realistic filming in real-time. The company offers the benefits of a controlled studio environment, eliminating common production challenges like unpredictable weather, sound interference, or lighting issues. This approach ensures a streamlined and efficient production process, allowing for high-quality results without the external disruptions often encountered in traditional filming. M R Factory achieves this by integrating advanced equipment and software from top OEM suppliers and developing user-friendly workflow solutions. These innovations make the process highly efficient, bringing virtual production technology within reach of productions of all budgets. What was once a technique accessible only to high-budget films and TV shows has now been democratized for a broader range of content creators.
M R Factory’s solutions allow filmmakers to take advantage of cutting-edge virtual production without the financial barriers that typically accompany such advanced technology. In addition to providing state-of-the-art virtual production tools, M R Factory offers a comprehensive suite of services. These include the design of custom 3D virtual sets, seamless integration with existing camera and lighting equipment, and expert consultancy, training, and ongoing support to ensure clients get the most out of the technology.
M R Factory’s proprietary technology, known as M R-Tech, has already been adopted by Whisper Studios across the globe, showcasing the company’s role as a key player in revolutionizing virtual production. By offering flexible, accessible, and affordable solutions, M R Factory is empowering content creators to achieve a new level of realism and creativity in their projects, all within the safe, controlled, and efficient environment of a studio.