ICA for Digital

Digital ICA today is currently made available to consumers on the OTT platforms as an extension of linear TV programming.While ICA on linear TV is common to all consumers given the digital platform environment, we plan to deliver customised DBI/ICA to each brand based on its target audience.

The technology is built on top of the existing OTT framework of SABC and leverages the user demographics to deliver the Digital ICA. In addition to Digital ICA the offering extends to deliver the Pre/Mid or post roll of the same brand (which was present in DBI/ICA) so that two ad units can be offered thereby amplifying the communication.

Digital ICA does not affect the existing programmatic advertising but compliments the same. It supports both CSAI (Client-Side Ad Insertion) and SSAI (Server Side Ad Insertion)