Geo Targeting

Geo Targeting

GEO leverages the introduction of Digital Terrestrial Network and custom-built technology from Whisper to provide brands the ability to offer custom communication to each region, very similar to SABC Adsplits.

Brands today face the challenges of addressing diversity in buying power, cuisines, languages and culture, preferred SKUS, and budgets. 

Geo Technology of Whisper

GEO technology of Whisper uses highly advanced Audio and Video Fingerprinting technology and eliminates need for SCTE markers to deliver this offering. Campaign management application enables ability to schedule multiple campaigns as close to 6 hours prior to airing thereby giving flexibility to optimize inventory. 

Sales can use this technology to deliver different versions of the same brand to different regions or at a retail level offer different brands to different regions. 

Workflow
Involves

Campaign management and scheduling

Finger printing of National Spot that needs to be split 

Uploading of regional creatives to cloud application 

Distribution of replacement creative through internet or drip feed (Satellite) to regional headend 

Replacement of the campaign spot based on campaign rules at regional headend